What is it?
Niche websites are exactly what they sound like. Websites set up to cater for niche markets. For example a website about dogs is for a wide market across the whole world. A website about Labradors is slightly narrower. A website for owners of Labradors in Alabama is niche.
How does it work?
The idea is that when people are searching the web for information if you have written about exactly what they want rather than a general article then you are more likely to get their custom. Your site is more likely to be at the top of search results if it matches the searchers keyword terms and they are more likely to want to click on you if you are promising to deliver what they were searching for.
How easy is it?
There are hundreds, if not thousands, of new websites and blogs being published every day. It’s relatively easy and in some cases free to set one up. The difficulty is in choosing the right subject. You will need to research your ideas to see if you are covering an already saturated market or whether there is a market at all for your idea.
How do you get paid?
To earn money from your blog or website you could use advertising, sell a product on your website or use it to advertise a service you want to sell. One of the most popular options around at the moment is Google Adsense. This uses pay per click advertising where you get paid if people click on the adverts on your website. Once you have a really successful website you might find advertisers approach you directly. And of course you can always hope that one day someone wants to buy your whole site from you for millions!
How much money will you make?
It’s hard to say. It depends on how good your content is, what the market is like for your content and how well you have marketed your site. Some site owners like to aim for the magical $100 a day but it will take a fair bit of work and an excellent product to make this kind of money through pay per click adverts. You can also aim to bump up your income using affiliate links to products you have reviewed or recommended.
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